Home Itens selecionados Provedores de dados OAI Créditos Sobre Ajuda

			Busca avançada
	Provedor de dados AgEcon (2) Autor Park, Timothy A. (2) Mishra, Ashok K. (1) Wozniak, Shawn J. (1) Palavra-chave Multinomial logit (2) Selectivity correction (2) Agribusiness (1) Agricultural Finance (1) Direct marketing outlets (1) Farm Management (1) Farm sales (1) Marketing (1) Marketing outlets (1) Organic production (1) Production Economics (1) Mais... Tipo do documento Conference Paper or Presentation (1) Journal Article (1) Ano 2011 (1) 2009 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Assessing the Returns from Organic Marketing Channels AgEcon Park, Timothy A.. Organic farmers face heightened pressure in developing a portfolio of different marketing channels and in bargaining competitively with increasingly sophisticated marketing participants in the supply chain for organic products. This research assists producers by identifying specific farm and demographic factors that enhance earnings given the choice of marketing outlet. The two significant selectivity coefficients confirm that organic earnings when marketing through a single outlet are biased upward since farmers who are better suited to market through multiple outlets have already moved away from this marketing strategy. An accurate evaluation of the projected earnings from any marketing strategy must account for selectivity effects. Tipo: Journal Article Palavras-chave: Marketing outlets; Multinomial logit; Organic production; Selectivity correction; Marketing. Ano: 2009 URL: http://purl.umn.edu/57626 Farm Operator Benefits from Direct Marketing Strategies: How Does Local Food Impact Farm Financial Performance? AgEcon Park, Timothy A.; Mishra, Ashok K.; Wozniak, Shawn J.. In the era of a global economy, farmers face increasing pressure in developing a portfolio of various marketing channels. However, the literature on direct marketing strategies has mainly focused on consumers. Using farm-level data this study investigates factors associated with the choice of three direct marketing strategies. We apply a selectivity based approach for the multinomial logit model to assess the relationship between the choice of direct sales marketing strategy on the financial performance of the business. Findings from this study suggest that obtaining an Internet connection and accessing the Internet for farm commerce increases the likelihood of using intermediated marketing outlets. Using the Internet for farm commerce and operating... Tipo: Conference Paper or Presentation Palavras-chave: Direct marketing outlets; Multinomial logit; Farm sales; Selectivity correction; Agribusiness; Agricultural Finance; Farm Management; Production Economics. Ano: 2011 URL: http://purl.umn.edu/103756 Registros recuperados: 2 Primeira ... 1 ... Última

Empresa Brasileira de Pesquisa Agropecuária - Embrapa Todos os direitos reservados, conforme Lei n° 9.610 Política de Privacidade Área restrita		Embrapa Parque Estação Biológica - PqEB s/n° Brasília, DF - Brasil - CEP 70770-901 Fone: (61) 3448-4433 - Fax: (61) 3448-4890 / 3448-4891 SAC: https://www.embrapa.br/fale-conosco